Lesson 26 of 32
Good Ideas Don't Sell Themselves
Having the right answer isn't enough. If you want to create change, you have to learn how to move people, not just convince them.
The Lesson
There's a persistent myth that good ideas naturally rise to the top. That if something is obviously better, smarter, or more ethical, people will just see it and act on it. This assumption leads to frustration when brilliant solutions get ignored while mediocre ideas with better champions get implemented.
The uncomfortable truth is that influence isn't optional if you want to create meaningful change. It's not about manipulation or politics - it's about understanding that even the best intentions need strategic execution to become reality. The people who refuse to learn how influence works often end up watching others implement watered-down versions of their ideas.
Influence is how you get resources for projects that matter, advocate for people who deserve better, and turn your values into action instead of just conversation. Being right is just the starting point, not the finish line.
The Question
What important change are you failing to create not because your idea isn't good enough, but because you're expecting people to care about it as much as you do without actually showing them why they should?
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